Kill ’Em with Kindness: How Small Acts Can Bridge a Divided World
- Simon Kenworthy
- Sep 20
- 2 min read
We’re living in a time where society feels increasingly divided. Left and right, us and them, the constant noise of politics and media, it’s exhausting, and it often feels like kindness has been pushed to the margins.
Kill ’em with Kindness – Spread the Love was born out of a desire to push back against that. Instead of responding to anger with more anger, this design flips the script: a heart, armed not with violence but with a butter knife, spreading joy (and a smile) on something as everyday as a piece of toast.
It’s tongue-in-cheek, yes, but it’s also a kind of gentle rebellion. Choosing kindness isn’t passive, it’s active, it’s deliberate, and it has the power to disarm hostility in ways outrage never can.
The message is simple: change doesn’t just happen in big political arenas. It happens in our daily interactions, the words we choose, the tone we take, the kindness we extend to people who may not expect it.
I wanted this design to feel inclusive, approachable, and fun, something anyone could wear without feeling preachy. Some people will just see a quirky, joyful graphic. Others might recognise the deeper message woven in. Both are true, and that’s the beauty of it.
At its core, this shirt is a reminder: empathy is not weakness, and spreading love is not naive. In a divided world, it’s an act of courage.
To make spreading kindness even more fun, we’re still running our Good Will Club a way to reward real-life acts of kindness. Members can earn discounts for doing good deeds, sharing joy, and helping others, turning small gestures into something tangible and inspiring.
Wear it. Share it. Spread a little love today, and maybe get rewarded for it while you’re at it!
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